We don’t need to tell you that Office 365 margins are slim and being profitable is incredibly difficult. That’s why trying to compete with a high-volume, low-touch volume doesn’t work. When you’re looking for the best practices to set you apart, consider these opportunities:

  1. Bundled Services: The most obvious solution is to upsell complementary services that protect your customers’ inboxes. The breadth of the services you want to offer is ultimately up to your comfort level, but a good starting point is to analyze the verticals you serve–or wish to serve–and move from there. We’ve listed some categories below that range from basic, “everyone needs ’em” type solutions, to compliance and industry-specific solutions.
    • Standard Security Solutions:
      • Email spam and virus filtering
      • Web protection
      • Email continuity
    • Compliance Solutions:
      • Email archiving
      • Message encryption
    • Specialized Solutions:
      • Video and/or phone conferencing
      • Intelligent business applications (such as Dynamics 365)
  2. White Glove Customer Support: Everyone hates the abyss of touch tone prompts by a virtual receptionist followed by a purgatory on hold when they need customer support. Making customer support simple for your Office 365 customers (as well as other services you may offer) can be the difference between a customer  getting Office 365 directly from Microsoft or from you. There are a couple of ways to tackle this.
    • Leverage some of the many training tools available to become competent in supporting Office 365. Where you get this training from Microsoft or from a CSP (AppRiver offers our own Office 365 support training for partners), having the ability to support your own customers is a powerful tool.
    • If you don’t have the resources (or virtue of patience) to support your customers’ Office 365 issues, find a CSP that has a partner tier that will assume the responsibility of supporting Office 365, like AppRiver’s Advisor Plus Program.
  3. Efficient Billing and Management Portals: In order to be able to manage and bill your customers timely and accurately, you need an intuitive, user-friendly partner portal. Whether you’re purchasing/building your own management portal, or leveraging your CSP’s, here are some key functionalities you should look for:
    • Simple license management
    • Easy Office 365 provisioning (as well as other services)
    • Consolidated billing
    • Ability to order additional and even third-party apps through a single portal
    • Microsoft Partner Number (MPN) entry (to enable proper credit for Microsoft services sold)
  4. Healthy Margins: All of the above are great, but if you aren’t being paid fairly to do them, there’s a problem. It’s important to partner with a CSP that understands that a profitable partner is a stable one. That’s why AppRiver’s reseller margins begin at 20 percent and our referral margins begin at 10 percent.
  5. Partner Resources: The ability of being knowledgeable about a service and being able to market it are nearly as important as the service itself. That’s why AppRiver’s partners may access AppRiver University, AppRiver’s online training portal, as well as appMailer, AppRiver’s email marketing solution, from within our Partner Portal. Both are offered for free to our partners.

Attention, partners: The Customer Portal will be placed in maintenance mode for three hours on March 29th. Additions or edits to contact information will not be permitted during the deployment.  This impacts all areas of the portal – User, Admin, Partner, and Billing.

  • Start Time:  7:00pm CT
  • End Time:  10:00pm CT

We appreciate your patience!

Partners take advantage:  $100 discount available on CompTIA membership through AppRiver (use: Promo Code SPV585765) to gain access to resources and tools that will help build upon your business goals beginning with sales & marketing to understanding and capitalizing on industry trends, HR and finance issues.

  1. Includes 50 licenses for CompTIA’s CyberSecure (teaches employees security best practices vital to protecting your business)
  2. Access to CompTIA’s legal services program ITLA (US only)
  3. 15% discount on CompTIA certifications like A+ and Security+


Today’s unfortunate events are a key reminder on why you should have a high level of security surrounding your DNS controls. AppRiver’s DNS Plus service can protect you and your business from these debilitating cyber-attacks. Not only will you have an added layer of protection against DDOS attacks, but because DNS Plus is on Akamai’s highly distributed IP Anycast Infrastructure your website response time is greatly increased.  A quick breakdown of the features are listed below. Give us a call if you are interested in setting up a free 30-day trial.

Included with AppRiver’s DNS Hosting Plus:

  • Protection against distributed denial of service (DDoS) attacks
  • Akamai’s hardware and network redundancy
  • Akamai’s highly distributed IP anycast Infrastructure
  • AppRiver’s Web services monitoring that can generate automatic DNS updates
  • AppRiver’s automatic load balancing based on monitored services
  • AppRiver’s Phenomenal Customer Care available 24/7/365
  • 100% uptime (SLA)
  • No hardware/software updates
  • Control over your own DNS records
  • Unlimited records, unlimited queries
  • DNSSEC support  (http://en.wikipedia.org/wiki/Domain_Name_System_Security_Extensions)

Compliance.  It’s one of those bittersweet situations.  There’s so many different regulations and levels, all in place to protect our privacy, rights, and identity.

Our CipherPost Pro Email Encryption service has been popping lately with compliance regulations cracking down more.  CipherPost Pro is an extremely robust service with data loss prevention (DLP), large file attachments up to 5GB, e-signature, email tracking, branded to YOUR client, and the many different ways the service can be accessed.

There’s one more thing most are not aware of with CipherPost Pro, which could help some clients with their specific compliance regulations around email archiving.  With CipherPost Pro, we are able to configure a secure connection with Global Relay archiving.  This would provide enable your client to have ALL of their emails archived, even the encrypted ones!  We can create secure connections to other archives too, but we highly recommend utilizing Global Relay.  And what better time than now?  There’s a Global Relay promo until the end of the year!  See the below offer!

Global Relay Data Import Fee Offer for Partners and Clients

  • Data Import Fees are waived up to 6GB/user pooled during initial migration to Global Relay. Additional data import requirements will be quoted at standard rates
  • Not valid with any other bundled deals or promotional offers from Global Relay

Promo available through 12/31/16!